Command attention with Purple Reign, a bold and beautiful vegan liquid matte lipstick designed for royalty. This rich, deep purple glides on like a cream and dries to a velvety, transfer-proof matte finish that lasts all day. Infused with nourishing, cruelty-free ingredients, it’s kind to your lips and the earth. Whether you’re making a statement or adding a pop of color, this shade is unapologetically powerful—just like you.
